I was at the Apple store the other day and was quite surprised the Apple store iPhone app interacts with the store once you are within the vicinity. I was going for a Mac genius appointment and the process was so smooth words cannot do it justice. Checkout these screenshots I took of the whole process.
The pictures left to right speak for themselves...super smooth. Notice iPhone's time indicator from for the duration of the screen shots from 3:07 to 3:22.
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